Friday, 9 August 2013
Today on the blog we have a guest post from the very talented Janice Horton. I am a huge fan of Janice's work. Take it away Janice!
When thinking about how to organise
an online event, do you suffer anxiety about no one turning up and go into a
cold sweat about how to entertain those who do? If the answer is yes, then you
are not alone. Worry and concern over how to best promote your book online can shred
the steeliest author’s nerves.
These days, it’s not just indie
authors who embrace online promotion. As digital ebook sales overtake those of
paperback, traditionally published authors are being positively encouraged by
their publishers to promote via websites, blogs, Facebook, Twitter, Pinterest, etc
etc.
Online promo has become de rigueur and all of this expectation
can add to the angst. But how do you get noticed amongst the ever increasing
white noise out there in cyberspace?
I drew heavily on the experience I
gained from my first ‘real’ bookshop launch when preparing for my online parties.
It occurred to me that the two main concerns, how to get people to attend and
how to entertain those who did, where common to both physical and virtual
events. So the first chapter of my non-fiction title ‘How To Party Online’
looks closely at a bookshop event. The rest of the book is a timeline of
planning and helpful ideas that will take you by the hand and guide you through
an innovative and successful online party.
I decided to write ‘How To Party
Online’ after throwing myself whole-heartedly into hosting several successful online
parties and then being contacted by party peeps who wanted to know how I went
about organising them and overcoming the pitfalls. The result was ‘How To Party
Online’: a guide that aims to help you to find fun and success while you party online!
How To Party Online’ has been chosen by
Thornberry Publishing as recommended reading for all authors and writers.
Early
Reviews on Amazon
“This book explains, step-by-step, how to
prepare for a book launch and do it with style!”
“Janice also adds a very nice personal touch. It's like getting help from a friend.”
“I'll be consulting it many times as I plan future online promotional parties.”
“This e-book will quickly become a staple on every author's ereader.”
“Janice also adds a very nice personal touch. It's like getting help from a friend.”
“I'll be consulting it many times as I plan future online promotional parties.”
“This e-book will quickly become a staple on every author's ereader.”
DG Life
Magazine says:
“Janice has made it her business to get stuck into
the whole self-publishing malarkey. Savvy enough to realise it’s not enough to
simply write, she’s studied social media marketing until it could be her
specialist subject on Mastermind. She can plan a book launch, maximise
publicity, keep the momentum going after the first initial flush, and perhaps
most of all, she knows how to make the whole thing fun, which is no mean feat”.
About the author: Janice Horton escaped a city-chic lifestyle and a
career in corporate brand placement to live in a remote cottage on the side of
a hillside in Scotland. Previously traditionally published and now writing as
an Indie, Janice writes fiction with humour and heart and a hint of tartan.
When not writing novels, Janice writes lifestyle articles and has had work
published in national and international magazines. She has also been involved
in BBC Scotland's 'Write Here Write Now' incentive. Janice is a regular blogger
and you'll often find her partying on Facebook and Twitter.
Hi JB! Thanks for having me over to chat about online partying - one of my favourite fun subjects to talk about. I'm also thrilled with your review for How To Party Online and hope your readers find it useful if they are looking for advice on any type of online promo.
Thanks again JB and party on!
Love, Janice xx
Great post JB and it's a must for all authors to find out more about partying online! Great guide, Janice!
Mandy :)
Woo hoo - Come to the party!
It certainly helped me, Janice (I think JB will agree)! Love it. This is definitely a must-have for anyone launching a book. :) xx
Great post, JB! Janice's book is an invaluable tool to anyone wanting to promote online.
Looks like a winner!
Thanks for the lovely comments!
Love, Janice xx
Thanks for the lovely comments!
Love, Janice xx
Janice's book was my bible for my recent FB launch party - easy to follow and step by step. I can thoroughly recommend it for anyone, not just for the first time, but as a reference book. And just look at Janice's fab parties! They're amazing!