Friday 9 August 2013

Today on the blog we have a guest post from the very talented Janice Horton. I am a huge fan of Janice's work. Take it away Janice!


When thinking about how to organise an online event, do you suffer anxiety about no one turning up and go into a cold sweat about how to entertain those who do? If the answer is yes, then you are not alone. Worry and concern over how to best promote your book online can shred the steeliest author’s nerves.

These days, it’s not just indie authors who embrace online promotion. As digital ebook sales overtake those of paperback, traditionally published authors are being positively encouraged by their publishers to promote via websites, blogs, Facebook, Twitter, Pinterest, etc etc.

Online promo has become de rigueur and all of this expectation can add to the angst. But how do you get noticed amongst the ever increasing white noise out there in cyberspace?

I drew heavily on the experience I gained from my first ‘real’ bookshop launch when preparing for my online parties. It occurred to me that the two main concerns, how to get people to attend and how to entertain those who did, where common to both physical and virtual events. So the first chapter of my non-fiction title ‘How To Party Online’ looks closely at a bookshop event. The rest of the book is a timeline of planning and helpful ideas that will take you by the hand and guide you through an innovative and successful online party.

I decided to write ‘How To Party Online’ after throwing myself whole-heartedly into hosting several successful online parties and then being contacted by party peeps who wanted to know how I went about organising them and overcoming the pitfalls. The result was ‘How To Party Online’: a guide that aims to help you to find fun and success while you party online!

How To Party Online’ has been chosen by Thornberry Publishing as recommended reading for all authors and writers.

Early Reviews on Amazon

“This book explains, step-by-step, how to prepare for a book launch and do it with style!”

“Janice also adds a very nice personal touch. It's like getting help from a friend.”

“I'll be consulting it many times as I plan future online promotional parties.”

“This e-book will quickly become a staple on every author's ereader.”


DG Life Magazine says:

“Janice has made it her business to get stuck into the whole self-publishing malarkey. Savvy enough to realise it’s not enough to simply write, she’s studied social media marketing until it could be her specialist subject on Mastermind. She can plan a book launch, maximise publicity, keep the momentum going after the first initial flush, and perhaps most of all, she knows how to make the whole thing fun, which is no mean feat”.

You can read my review for this wonderful book HERE


How To Party Online is available exclusively for Kindle on Amazon UK and

About the author: Janice Horton escaped a city-chic lifestyle and a career in corporate brand placement to live in a remote cottage on the side of a hillside in Scotland. Previously traditionally published and now writing as an Indie, Janice writes fiction with humour and heart and a hint of tartan. When not writing novels, Janice writes lifestyle articles and has had work published in national and international magazines. She has also been involved in BBC Scotland's 'Write Here Write Now' incentive. Janice is a regular blogger and you'll often find her partying on Facebook and Twitter.


Janice’s Blog
Follow her on Twitter: @JaniceHorton
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Link to her Amazon Author Page
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9 Responses so far.

  1. Janice says:

    Hi JB! Thanks for having me over to chat about online partying - one of my favourite fun subjects to talk about. I'm also thrilled with your review for How To Party Online and hope your readers find it useful if they are looking for advice on any type of online promo.

    Thanks again JB and party on!

    Love, Janice xx

  2. Mandy says:

    Great post JB and it's a must for all authors to find out more about partying online! Great guide, Janice!

    Mandy :)

  3. Woo hoo - Come to the party!

  4. It certainly helped me, Janice (I think JB will agree)! Love it. This is definitely a must-have for anyone launching a book. :) xx

  5. Melanie says:

    Great post, JB! Janice's book is an invaluable tool to anyone wanting to promote online.

  6. Anonymous says:

    Looks like a winner!

  7. Janice says:

    Thanks for the lovely comments!

    Love, Janice xx

  8. Janice says:

    Thanks for the lovely comments!

    Love, Janice xx

  9. Janice's book was my bible for my recent FB launch party - easy to follow and step by step. I can thoroughly recommend it for anyone, not just for the first time, but as a reference book. And just look at Janice's fab parties! They're amazing!

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